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Targeting and Multi-channel Publishing
Omnia empowers organizations to communicate effectively by ensuring that every message reaches the right user, at the right time, through the recipient's preferred channel.
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By combining advanced targeting tools with flexible delivery options, Omnia supports seamless, personalized, and impactful communication across a variety of contexts and platforms.
Targeting Content to the Right User or Context
Omnia makes it easy to deliver tailored messages to specific users or groups based on their roles, properties, preferences, and organizational needs.
Targeting to Users: Omnia comes with flexible user profiles with centrally managed properties, allowing customers to add any property to the profiles and using it for targeting of content. Enhanced synchronization with Entra ID and common HR systems will ensure rich user profiles. End-users can maintain profiles using an easy-to-use completion wizard. Together, these features make up the foundation for Omnia's strong targeting capabilities.
Targeting to Publishing Channels: With Omnia, customers can use publishing channels to target content to a defined context, as sustainability, products, or mandatory read. Editors can publish content to a channel via self-service or approval - and end-users can subscribe to channels. This adds a new dimension to targeting content and delivering personalized experiences.
Targeting to Portals: Omnia supports customers in establishing several separate solutions in a Microsoft 365 tenant (e.g., intranets, frontline worker portals, extranets, partner sites, etc.), and use the product for targeting content to choosen portals. Omnia also supports cross-tenant publishing connecting several Microsoft 365 environments.
Subscriptions: Omnia empower users to subscribe to content as news, communities, publishing channels, hashtags, and more. This futher adds to the strong targeting capabilities of the product.
Delivering Content in a Preferred Channel
Omnia supports communication across multiple channels, ensuring flexibility and accessibility for recipients regardless of their location, device, or preferred format.
Microsoft Teams and Viva Engage: Publish news articles, or article teasers, directly to Teams feeds or Viva Engage groups, making content available within the tools employees use daily.
Newsletters and Email: Use Omnia to distribute full articles or summaries via email, reaching employees that do not visit the intranet frequently. Newsletter functionality allows the curation of multiple articles, helping organizations maintain engagement with deskless workers or those with limited access to other channels.
Mobile App: Deliver a personalized news feed through Omnia’s mobile app. Customize the app’s design and content presentation to create an intuitive and user-friendly mobile experience for employees on the go.
Digital Signage: Extend the reach of critical updates by surfacing content on digital signage in shared spaces like cafeterias, lobbies, or production sites. Omnia comes with native support for this, but also integrates with modern digital signage platforms that further enhance the experience.
Cross-Tenant Publishing: For global organizations, Omnia enables content to be created in one Microsoft 365 tenant and surfaced in another. This functionality ensures consistent communication across geographically dispersed teams or subsidiaries.
Omnia’s targeting and content delivery tools provide a robust framework for personalized, timely, and cross-device communication, ensuring every employee stays informed and engaged.
