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8 Effective Ways to Measure Intranet Impact and Drive Results
Intranets play a pivotal role in enhancing internal communication, streamlining operations, and boosting employee engagement. However, launching an intranet is just the first step. To truly drive results, organizations must regularly measure their impact and continuously improve their effectiveness.
By Omnia Coach
Anders Fagerlund
Gothenburg, Sweden
CONTENT IN THIS ARTICLE
Analytics
Evaluate Results
Intranet
This article outlines eight actionable ways to assess intranet performance, ranging from tracking user engagement and content effectiveness to evaluating communication, operational productivity, and long-term business impact. By leveraging these methods, companies can optimize their intranet, ensuring it delivers tangible benefits that align with organizational goals.
Here are 8 effective ways to measure your intranet’s impact, along with some suggested KPIs:
USER PATTERNS
Track User Engagement
Monitor how frequent imployees log in and use the intranet - and what actions they perform per visit. Consistent engagement indicates value, while low usage may highlight areas for improvement.
Example KPI: Monitor Active Readers and Active Contributors and compare results with targets
RELEVANCE AND ENGAGEMENT
Evalutate Content
Effectiveness Masure how often content is access and completed. Monitoring visits and time on page will help undersand how content is consumed. High completion rates suggest that the content is relevant and engaging.
Example KPI: Visits and everage time on page is often a good measure for information pages.
EFFECTIVENESS
Assess Communication
Evaluate the reach of internal communications and the use of collaboration tools. Effective communication is key to fostering teamwork.
Example KPI: Reach within target groups is relevant for news articles.
SENTIMENT ANALYSIS
Incorporate Employee Voice
Regularly collect feedback to gauge employee satisfaction and identify areas for improvement. Using Polls and Surveys will provide results that can be comparable over time, while feedback channels will help to collect improvement suggestions.
Example KPI: Number of Employee Suggestions Implemented. Percentage of employee that speaks positive about the organization’s intranet.
TASKS COMPLETED
Analyze Operational and Productivity Gains
Track how the intranet streamlines processes and improves efficiency by studying use of self-service forms, task management, and apps.
Example KPI: High usage of forms/tools to execute daily work and tasks.
OUTCOMES
Measure Business Impact
Link intranet usage to broader business outcomes like cost savings and employee retention. Improving findability to avoid users spending lots of time to find content is a relevant example.
Example KPI: Study search efficiency by using search statistics and search feedback.
USER-FRIENDLINESS
Monitor Adoption and Usability
Assess adoption rates across departments and ensure the intranet is user-friendly. Study user behaviour and user journeys to evaluate user experience.
Example KPI: Study journeys via incoming/outgoing traffic for pages, study heatmaps to understand usage patterns.
SATISFACTION AND TRENDS
Conduct Longitudinal Studies
To truly gauge the long-term effectiveness of your intranet, it’s essential to studies that track key metrics over extended periods. This will support you in understanding trends, patterns and how the intranet’s impact evolves over time.
Example KPI: Calculate the average satisfaction score from employee surveys conducted at regular intervals. This KPI measures overall satisfaction and helps in understanding long-term trends.
Conclusion
Achieving tangible intranet results demands ongoing evaluation and improvement. By measuring impact through these eight methods, you ensure your intranet continually enhances communication, engagement, and productivity, driving sustained success for your organization.
At Omnia, we pride ourselves on our robust analytics and employee voice features that support evaluating results and tracking KPIs effectively. Our offering, along with our dedicated team, is focused on delivering tangible, measurable effects. We provide structured processes and scheduled activities to help measure intranet impact, monitor user satisfaction, and review user experience. We are always thrilled to hear from our customers about how our commitment to measuring impact has helped them achieve their targets.
Ready to maximize your intranet’s impact? Contact us for a demo of Omnia Analytics or a discussion on intranet strategies that drive results. If you are not ready for that just yet, please check out this document to learn more about successful intranets: Step-by-Step Guide to Achieving Intranet Success.
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