WWF Enhances Internal Communication and Efficiency with Omnia

The World Wildlife Fund (WWF), a leading non-profit organization dedicated to protecting the planet’s natural habitats and species, operates in over 100 countries worldwide. With a large team spread across different regions, effective communication and collaboration are essential for driving their mission forward. WWF's Swedish operation recently embarked on a significant digital transformation to enhance its internal communication and streamline workflows. The solution? Moving from a Google-based intranet to an Omnia and Microsoft 365-based platform.

Previously, WWF’s internal communication relied heavily on emails, creating digital noise that made it difficult for important messages to stand out. To tackle this issue, WWF chose Omnia for its seamless integration with Microsoft 365 and Teams—platforms already central to the organization’s daily operations. This integration was key to WWF’s decision, as it allowed for a smoother, more efficient communication flow across the organization.

Since the transition, WWF has seen a marked decrease in internal emails and an increase in meaningful communication. According to Troy Enekvist, Press Secretary and Editor at WWF, “The digital noise has decreased considerably and made it easier for us to get through with important messages and for employees to connect.”

This shift has not only improved communication but has also created a more cohesive environment for collaboration, enabling employees to quickly access what they need to stay informed and engaged.

In addition to improving communication, the new intranet solution has provided WWF with better control and transparency over its operations. Employees now have easier access to internal information, tools, and processes, which has helped streamline workflows and improve operational efficiency. WWF’s Document and Quality Management System was integrated with Omnia, allowing the organization to better manage documents and ensure quality control processes are followed.

The new intranet structure supports WWF’s commitment to sustainability and organizational transparency, providing a more organized and streamlined approach to document management.

One of the standout features of WWF’s new Omnia-based intranet is that it allows all employees to create and publish content. Previously, WWF's older platform had a limited number of editors, resulting in outdated and sparse content. With Omnia, every employee has the ability to contribute, which has transformed the intranet into a more vibrant, inclusive space.

Omnia’s powerful governance functionality ensures that content remains well-structured, neat, and up-to-date, giving WWF better control over internal communication and content quality.

To maintain relevance, the organization conducts monthly follow-ups on user statistics, while a dedicated developer group meets every two months to identify areas for improvement. This ongoing feedback loop ensures that the intranet continues to evolve based on user needs.

The implementation process for the new intranet was meticulously planned, taking nearly a year to complete. Stefan Andersson, WWF's IT Manager, emphasizes the importance of careful preparation: “It is essential to take the time to plan and structure the intranet properly to make it more attractive, robust, and user-oriented.”

The careful planning and content structuring involved in the project laid a strong foundation for a solution that WWF employees can rely on for years to come. The process also included cleaning up and restructuring existing content, ensuring that it was relevant and easy to navigate.

The result is an intranet that not only looks better but works better, aligning with WWF’s mission to operate more efficiently while staying true to their values.

WWF’s transition to an Omnia- and Microsoft 365-based intranet has had a significant impact on internal communication and operational efficiency. By reducing digital noise, improving accessibility, and empowering employees to contribute, the organization has created a more inclusive and transparent environment.

The integration of their Document and Quality Management System has further strengthened their operations, providing better control and oversight. This move has allowed WWF to streamline its workflows, enhance collaboration, and increase efficiency—all while maintaining focus on their important conservation efforts. 

The new intranet supports WWF in making informed decisions, fostering better communication, and ensuring that the organization’s internal processes remain aligned with their global mission.